I Turn Your Dead CRM Leads
Into Deals.
I'm Steve Folsom. I've spent 40 years in the car business. I use simple technology to wake up the "dead" leads in your CRM and turn them into real appointments for your team.
How Much Money Is Hiding
in Your CRM?
Most dealers have thousands of "dead" leads worth tens of thousands in potential deals. Let me show you exactly what's sitting in YOUR database.
I'll Analyze Your CRM
Tell me your CRM type and approximate lead count. I'll estimate how many dead leads you have.
I'll Calculate the Value
I'll show you how much potential revenue is hiding in those old leads.
You Get a Free Report
Within 24 hours, I'll send you a personalized audit showing your hidden opportunity.
No Obligation
This is 100% free. No pressure. Just real numbers about your dealership.
Example: What Dealers Typically Find
A dealership with 5,000 leads in their CRM usually has:
- 2,500-3,000 "dead" leads (50-60% of database)
- Worth $50,000-$60,000 in potential gross profit
- 25-30 extra deals hiding in those old leads
Takes 60 seconds • No credit card required
About Steve
I'm Steve Folsom. I'm 72 years old and I've spent my entire adult life in the car business. I've worked the floor, managed teams, sat in fixed ops meetings, and helped over 200 dealerships improve their numbers.
I'm not a tech wizard. I'm a car guy who learned enough technology to solve one important problem: your "dead" CRM leads. I use a simple system to reach out to those old leads, get them talking again, and send your team fresh appointments.
If you want someone who understands the real world of dealerships — not just software — that's me.
How It Works
(It's Just Two Steps)
$997 Setup & Proof
- I go into your CRM and pull a list of your "dead" and old leads.
- I set up simple, proven messages (email and text), send them out, and run a 30-day test.
The goal is to prove, in your own store, that there is money hiding in your database.
$995/Month to Keep It Going
- If you like the results from the first 30 days, we keep the system running for a flat $995 per month.
- No long contract. If it ever stops making sense, you stop.
The goal is a steady trickle of revived leads and extra deals every month.
Your Inventory. Your Leads. Your Success.
Let's turn those old leads into new opportunities.
Does This Really Pay for Itself?
Most dealers don't need a big spreadsheet to see if this works.
If your average front-end gross is around $2,000 per car, then:
Most stores see more than one.
Funding Logic:
- The $997 setup is paid from profit you're already missing.
- The $995/month is paid from the new profit we create together.
What Dealers Are Seeing
"We had a couple thousand old leads just sitting there. Steve's system brought 18 extra deals in the first 45 days. It's the easiest gross we've found all year."
"Steve knows the car business. He talks like we do, and he delivers. The program more than pays for itself."
Ready to Wake Up Your CRM?
If your CRM is full of old, "dead" leads, you're sitting on money.
Let's find out how many extra deals are hiding in there.
Start with a simple one-time setup. If you like the results, keep it going for about a thousand a month.